Exploring an UNQUESTIONED Truth

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• True gifting is NOT transactional, it’s driven by the sincere desire to add ‘WOW’ and delight to enhance someone’s life

• • What’s NOT common knowledge is the fact that 99% of business gifts do not strengthen business relationships: In fact they actually weaken them!

  • The key is to focus on the 1% secret - what is the difference between the 99% of gifts that fail and the 1% of gifts that actually do work?

  • You likely already know what qualifies as ‘WOW’ - But you might not have ever needed to articulate it or evaluate The ‘WOW’ Factor
     

• At first glance, this might appear to be a mystery - In fact, it’s self evident using your own life experiences - Are you ready? Think back through your life experience
   

  • What are your most memorable POSITIVE gift experiences? 

    • Identify 3 of these

    • As you think of each of these, did they involve surprise?

    • How about the level of delight - was it spectacular?
       

  • Now contrast that with your most DISAPPOINTING gift experiences

    • Identify 3 of these

    • As you think of each of these, did they lack surprise, were the gifts expected?

    • How about the level of delight - was it lacking?
       

  • Many gifts end up tucked away somewhere, kept out of guilt - or given away to the thrift store or in a landfill

    • Think of gifts you have received that ended up not being treasured by you

    • What happened to these gifts?

    • How did you FEEL about your relationship with the gift giver as you were hiding or ‘disposing’ of these gifts?

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