What’s all the buzz about?
Strengthen Your Business Relationships
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Before exploring the power of strategic ‘BUZZ', it’s important to know about ‘BUZZ’ killers - Best laid plans will fail if you don’t know how to prevent ‘BUZZ’ killers
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Most common ‘BUZZ’ killer - Not meeting people’s expectations: Disappointment creates a negative ‘buzz’
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Aim to discover what people expect of you - and, exceed their expectations
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If you don’t, disappointment compounds into ‘UPSETS’ - When Sorry is INSUFFICIENT is often an effective gifting strategy that might transform disappointment into delight
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Avoiding upsets and disappointments are not enough - Status quo won't support you in standing out from the crowd; and, you are unlikely to become more memorable by simply following the norm
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Why not create ‘WOW’ or ‘OMG’ gift experiences that trump 10+ traditional Touch Points?
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Words are INSUFFICIENT to describe a 'WOW' or 'OMG' gift experience
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